THE CHALLENGES AND OPPORTUNITIES POSED BY SOCIAL MEDIA FOR DESTINATION Research Paper

THE CHALLENGES AND OPPORTUNITIES POSED BY SOCIAL MEDIA FOR DESTINATION MARKETING - Research melodic theme ExampleThis advanced and renewed focus on the tourism hence also requires a new and fresh approach for tourism destination commercialiseing as an essential and critical component of the boilers suit process. This has also required the marketers to take a rattling strategical approach towards the destination marketing and name and br distributively their strategies in much(prenominal) a manner which can optimize the use of the resource. Social media has late emerged as one of the key trends in the information technology market wherein connecting people through sack up has become a new norm. Social media however, also presented an opportunity for marketing by using the favorable networking websites such(prenominal) as Facebook and Twitter. This paper will present a review of how the social media can really have an impact on the destination marketing, what challenges a nd opportunities it presents and how marketers can actually take advantage of this new and emerge trend in the market. Destination Marketing Destination marketing is a relatively new and unparalleled concept outlining as to how the destination marketers can actually take a more robust and strategic view of the destination marketing and use it for strategic purposes. This view is considered as in-line with the mainstream marketing which is managed as a strategic business planning tool to achieve the overall business objectives. Destination marketing therefore is also viewed as a market oriented strategic approach to develop the locations in such a manner that they take into consideration the overall interests of the customers while at the same time rapprochement the requirements and interests of other stakeholder groups in the community also. (Blumberg, 2005) This approach to destination marketing therefore views this as a very conscious and thoughtful process which requires a comm itment of time and resources to develop and build the locations in such a manner that they can reflect the overall market sentiments. What is however, unalike for the destination marketers is their inability to construe the product because of the overall nature of the product they are marketing. This therefore also offers them an insight into how to tap the purpose market in order to ensure that the location attracts the people who are willing to visit it and blow over there. This change or shift from the traditional marketing concepts where more focus is being given on the product, destination marketers will have to face a dual challenge of balancing the act between the product and the target market for the product. The focus on the target market is also based on the assumption that different individuals prefer different locations due to different reasons. In order to tap into the different niches which the differences in the choices of the consumers can offer therefore require an strong focus on the target market and how it behave and react to different changes taking place in the marketing. Since in destination marketing, marketers often do not control the product directly therefore this leaves a little room for them to actually exchange or change the product but rather use its existing attributes to attract the target market. As such marketers therefore often tend to create a kind of experience which can develop the customer satisfaction and can generate the repeat customers. This is because of the fact that the destinations offer different and unique experiences and each one have their own strengths and